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AFICNews-July 2007
t_Articles t_Articles

Welcome to the July edition of AFICNews.

AFICNews is a free monthly e-bulletin, providing updates on current food safety, health and nutrition news trends around the Asia Pacific region. If you are not already subscribed, but would like your own monthly copy, please send a blank email to aficnews-subscribe@afic.org. If you do not wish to receive AFICNews, simply send a blank email to aficnews-unsubscribe@afic.org, and your name and address will be automatically removed from the list. In case of difficulties email info@afic.org with your request to subscribe or unsubscribe, and we can do the rest.

Dates for Your Diary

Date

Events

August 21-23, 2007

10th ASEAN Food Conference 2007, Kuala Lumpur, Malaysia

September 9-13, 2007

10th Asian Congress of Nutrition, Taipei, Taiwan

September 12-13, 2007

China International Food Safety and Quality Conference & Expo

Beijing, China

September 30, 2007

World Heart Day 2007, Theme ‘Team Up for Healthy Hearts!’

 

New from AFIC

Check out AFIC’s latest press release, ‘What Gifts for Our Children on Children’s Day?’ in English, ภาษาไทย and 中文.

Food in the News:

Survey of Nutrition and Food Safety Features in Chinese Magazines for Sale in June

Note: These figures are based on simple counting method of topic headings

and do not allow for differences in length or depth of feature articles.

 

Comments on Most Frequently Reported Topics

The number of  Chinese lifestyle magazines which carry food safety, nutrition and health features is currently less than other Asian markets, hence only 11 magazines included in AFIC’s first survey of Chinese lifestyle press features on these subjects. Special interest newspapers covering similar topics meet some of this shortfall but are not included in this scan. 

 

Functional Foods (26% of tracked coverage)

Foods, which may provide health benefits additional to basic nutrition are a very popular topic in lifestyle press in China. A tendency to overstate potential benefits of foods, and/or the scientific evidence of genuine, measurable improvements in health status is common, as has been noted in many of AFIC’s earlier magazine surveys in other markets. Potential health benefits highlighted included eye health, slowing signs of ageing, boosting iron levels. More commonly, specific foods and their potential health-giving properties were the central angle of stories. Fruits and vegetables were the most frequently featured foods, and included tomatoes, seaweeds, ginger, and soy. Beverages including tea were also popular. Other foods featured were chocolate, seafood, honey. For an overview of the potential extra health giving properties of the nutrient calcium, click on ‘Calcium-A Versatile and Essential Nutrient’ in English, ภาษาไทย or 中文. 

 

Healthy Eating/Lifestyles (14% of tracked coverage)

Topics tracked included the importance of breakfast, vegetable and fruit intake, benefits of physical activity, raw food diets, blood pressure and health, as well as wholegrains. Other themes were diet suggestions for good memory; eating advice for different age groups and WHO standards for physical and mental health. For more information on this topic, click on ‘Thinking Globally, Taking It Personally for A Long and Healthy Life’ in  English, ภาษาไทย or   中文.

 

Children’s Diet & Health (8% tracked coverage)

General health advice for parents and the health risks of childhood overweight and obesity as well as heavy metal poisoning were featured in the scanned sample . Also health adviceon the benefits of whole grains for breakfast, including lots of fruits and vegetables in the diet and ensuring enough time in the daily routine for physical activity.

 

Infant Feeding (12% tracked coverage)

The benefits of breast feeding was the most frequent topic under this heading, followed by advice on weaning foods, and third most common subject was the negative impact of overweight on infant health. Weaning guidance included advice on specific foods such as vegetables, eggs, fruits, and rice congee. A lack of scientific evidence for some of these topics was apparent. For a balanced overview of early milk feeding and weaning, click on here, the link to an article by AFIC’s European sister organization.

 

Overweight/Obesity/Weight Control (7% tracked coverage)

Topics featured included diet advice for stable weight management based on moderate diet and regular exercise, and information on the potential negative impact on health of obesity. For an overview of personal weight management considerations, go to AFIC’s mini website on the subject here.

 

Supplement (8% tracked coverage)

Iodine, folic acid, fish oil, vitamin C were some of the topics covered under this heading. Articles were generally informative and science-based. “2007 China Fortified Food Year” attracted some, although limited coverage. A noticeable tendency to encourage consumers to seek nutrients from food not pills was apparent. For information on the latest scientific evaluation of efficacy and safety of dietary supplements, click on here.  

 

Calcium/Dairy Products (5% tracked coverage)

Topics featured included advice on achieving calcium intake for different age groups; soy milk substitute suggestions for those with milk intolerance, the benefits of dietary calcium and vitamin D during the menopause. The survey also picked up 1 feature claiming a negative health impact of dairy consumption but in the main the focus was on encouraging increased calcium intake.

 

 

Copyright ? 2004 Asian Food Information Centre (AFIC)
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