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Worth the Risk
 
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Putting activities into perspective

Life is inherently full of risks. We face risks every day whether it's by crossing the street, eating food or catching a plane. Yet this shouldn't interfere with everyday activities or prevent someone "taking on the day." Although most of us are familiar with common hazards such as driving a car or taking part in high-risk sports, it can often be difficult to decide which risks to worry about or avoid and which ones to accept.

One key challenge is getting good science-based information about the relative risks of different activities, especially when it comes to a very personal and pleasurable activity -eating and drinking. Public concern about risks associated with food often exceed concerns for other health and safety hazards despite government assurances. The public also tends to misjudge the relative risks from food safety issues, ranking pesticide residues as posing a much greater threat to human health than not achieving a healthful diet. Yet nutritionists and public health educators will tell you that the biggest health risk facing most people is a lack of exercise coupled with a poor diet. So what are the real risks from foods and beverages? Although precise estimates of food-related risks are not yet available, we can think rationally about food safety and appropriate health-promoting (or risk-reducing) behaviors. Health professionals, journalists and other communicators can empower consumers as they sort through the many risks they face by helping people think more broadly about risk issues and about food safety risks in the context of other health and safety hazards. Consistency between public and expert opinion is necessary to ensure that the greatest public health risks receive adequate attention and that both science and public values are included in decisions about food safety. This article helps provide a framework for putting food safety risks in perspective and discusses various ways in which risk information is presented. The goal is to help communicators and health professionals illustrate more clearly the relative risks of food safety and other public health issues.

Understanding risk

"Most of us have little experience thinking about the size or magnitude of different risks. Although we have an intuitive sense that some risks are smaller or larger than others, research shows that people tend to underestimate relatively large risks, such as heart disease and heart attacks, and overestimate relatively small risks such as botulism, a foodborne illness" caused by a bacteria, said George Gray, Deputy Director for the Center for Risk Analysis at Harvard School of Public Health. "Public misperceptions may be driven in part by what we hear and read, but a lack of understanding about risk magnitudes and how to interpret risk information also influences them," he said.

Judging the size of a risk can be more relevant if the risk is compared to other, more familiar activities that inherently carry risk. For example, consider the fact that the annual risk of dying in India from motor vehicle accidents in 1998 was about 221 in 1 million. This means that in a total population of one million, 221 are expected to die from a traffic accident in any given year (keeping in mind it does not mean that 221 people will die since in reality, greater or fewer people may die).

Is this a big risk? Table 2 shows that each year, the average risk of dying from motor vehicle accidents in India is more than 2 times higher than the risk of drowning. In contrast, this risk is 13 times lower than the annual risk of dying from coronary heart disease and nearly 10 times lower than the risk of dying from a parasitic or infectious disease. Thus, driving a car poses a significant risk when compared to other public health hazards yet it still trails behind several leading causes of death.

In China, the risk of dying from cardiovascular disease is also the greatest risk (2,350 per million) and is one-and-a-half times higher than the risk of dying from cancer and more than 16 times higher than the risk of dying in a traffic accident.

Table 1: RISK ANALOGUES

A risk of 1 in 1,000,000 is about equal to:

  • the chance of flipping a coin and getting 20 heads in 20 consecutive tries.
  • the chance of rolling a dice and getting 7 sixes in 7 consecutive rolls.
  • the chance of dying from taking one flight on a regularly scheduled airliner.
  • 30 seconds in a year.

A risk of 1 in 100,000 is about equal to:

  • the chance of flipping a coin and getting 16 heads in 16 consecutive tries.
  • the chance of rolling a dice and getting 6 sixes in 6 consecutive rolls.
  • the chance of dying from taking 10 flights on regularly scheduled jet airliners.
  • 5 minutes in a year.

A risk of 1 in 10,000 is about equal to;

  • the chance of flipping a coin and getting 13 heads in 13 consecutive tries.
  • the chance of rolling a dice and getting 5 sixes in 5 consecutive rolls.
  • the chance of dying from taking 100 flights on regularly scheduled jet airliners.
  • 53 minutes in a year.

Table 2: RISK COMPARISONS

Annual risk of dying in India and China per million persons

  India China
Total population (000) 982,223,000 1,255,698,000
Total deaths (000) 9,337,000 9,296,000
  Death per M per yr Death per M per yr
Cardiovascular disease 2871 2350
Parasitic & infectious diseases 2159 363
Cancer 665 1462
Respiratory infections 1004 263
Diabetes 104 49
Nutritional deficiency 102 44
Accidents (all) 736 526
Road Traffic Accident 221 143
Drowning 94 108
Fire 137 20
Poisoning 33 54

(Based on mortality data in "The World Health Report, 1999 - Making a Difference", WHO, 1999)

Putting risk into perspective

While data on foodborne risks are limited, it is estimated that most food-related hazards result from harmful bacteria such as E.Coli and Salmonella. Figures for Asia are difficult to obtain as they tend to be included with deaths from total unintentional poisonings, which include chemical and viral contamination of foods. These figures are 33 and 54 deaths per million in India and China respectively.

Data from the United States shows that there is an approximate annual risk of dying from foodborne illness of 36 in 1 million based on the US population of 260 million. This is 7 times greater than the risk of dying from tuberculosis in the US each year and 100 times greater than the risk of dying from floods. On the other hand, this risk is 78 times lower than the risk of dying from heart disease, 57 times lower than the risk of dying from cancer and 4 times lower than the risk of dying from motor vehicle accidents. Even the mere act of eating food poses an annual risk of dying from choking of 5 in one million. Of course, the risk of not eating can also be substantial!

While these comparisons help put the magnitude of risk into perspective, they do not convey the level of uncertainty associated with formulating risk estimates or provide information on how the risk of a specific activity is distributed within a population. For example, the risk of dying from a motor vehicle accident is known with greater certainty than the risk of dying from harmful bacteria in food, since the cause of death is easier to identify (and quantify) when it is a car accident versus a foodborne illness death. In addition, the elderly are at much greater risk from cancer or heart disease than are younger persons, while the reverse is true for automobile accidents. The acceptability of risk also requires the consideration of other important factors. For example, driving a car or hang gliding are voluntary activities that provide many perceived benefits, thereby increasing the acceptability of these risks for many people.

"Beside thinking about risk in a broader context, it is important to be aware of the various ways in which risk formation is presented. Risks can refer to a variety of health outcomes including death, cancer and non-fatal injuries or illness, and risk rankings may differ depending on which outcome is used," said Gray. For example, although the risk of dying from foodborne disease ranks relatively low compared to other public health hazards, the risk of foodborne illness may rank much higher where the outcome is not death. Indeed, it is estimated that up to 81 million cases of foodborne illness occur in the United States each year. A parallel example is comparing the risk of death from bacteria with the risk of illness from bacteria. According to Gray, risk information may also be framed according to different consequences such as the number of deaths in a population or the estimated loss of life expectancy (the number of years taken away from a life). Further, risk estimates may be based on exposures that occur in a given year (annual risk) or cover the duration of one's lifetime (lifetime risk).

Relative or absolute: a distinction that makes a difference

The distinction between relative risk and absolute risk is also important. "Relative risk puts risk in comparative terms and indicates the ratio of risk among individuals who are exposed versus non-exposed to a particular hazard," explained Gray. Relative risks greater than 1 mean that exposed per-sons are more likely to experience a health effect than non-exposed persons, while relative risks less than 1 suggest the exposure has a "protective" effect (for example, consuming fruits and vegetables has been found to reduce the risk of certain cancers).

Absolute risk refers to the actual risk of an occurrence - the chance of a specific outcome occurring. For example, suppose that a study shows that a man who brushes his teeth only once a day is 50 per cent more likely to lose all of his teeth in the next ten years than others who brush their teeth twice a day. Yet, the absolute risk of the man losing all his teeth may only be one per cent. In this case, the relative risk makes the problem seem more important than it may be in reality. On the other hand, relative risk can also make a problem seem less important than it really is so it is best to consider both types. "In practice, relative risks are more useful for identifying the result of various health outcomes or behaviours, while absolute risks are better suited for evaluating the actual impacts of a risk on a specific population," said Gray.

Food for thought

Like everything we do, consuming food and beverages poses some degree of risk. Although everyone is entitled to choose which chances they want to accept or avoid, personal actions to reduce foodborne and other risks should be based on informed decision-making and science rather than allowing reports of outbreaks to lead one to believe the risk is greater than it is. Certain behaviours, such as eating fewer fruits and vegetables to avoid potential exposure to pesticides, can also lead to potential negative consequences such as a reduced intake of essential vitamins and minerals. "While there is no 'right' answer for how to judge food safety risks," said Gray, "thinking about food-borne hazards in the context of other hazards can help shift attention away from the 'wrong' risks and toward those that pose the greatest threats to public health and safety."

Table 3: WHAT DO WE FEAR?

Research on how people interpret risk has reported some interesting findings. For example, it has been found that:

  • People tend to overestimate the danger of rare events, such as a plane crash, yet underestimate dangers of more common events like driving a car. Yet motor vehicle accidents are responsible for far more deaths every year than plane crashes.
  • People tend to assume that if they can control a situation they are safer. The high number of traffic accident fatalities shows this is an erroneous assumption.
  • People are less likely to fear the risk of an unhealthy lifestyle than levels of pesticides in foods. Yet the statistics show that people are far more likely to die from lifestyle-related diseases such as coronary heart disease and cancers than they are from pesticide residues.
  • People tend to be less likely to fear natural disasters - typhoons, earthquakes, floods - than man-made disasters.
  • People are more worried by dramatic but infrequent events such as plane crashes than by "boring" risks like slipping on a wet floor.

(H.A Cohl, "Are We Scaring Ourselves to Death?" St Martins Griffin, 1997)

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